Welcome fellow New Jersey Business & Industry Association members!

moxie was co-founded in 2004 by Jennie Azoulai, Esq., a New York licensed attorney turned marketing professional and social justice advocate, and her husband, Lior Azoulai, a seasoned graphic, product, and architectural designer.

Along with their team of designers and industry experts, they combine their collective knowledge to serve a multitude of industries, in the selection of curated promotional products, corporate gifts and trade show solutions.

And, by engaging their sister company, extenxion as your external creative and marketing agency, it offers you a scalable, talent-on-demand team, with reduced and predictable marketing costs.

As a Thank You to our fellow NJBIA members for choosing moxie, please enjoy special discounts and benefits on all your promotional product orders. For details, contact Jennie Azoulai at 732-567-0683 or [email protected].
Jennie Azoulai, President & Chief Moxie Officer
Often described as a Renaissance woman, given her diverse range of talents, Jennie embodies the perfect harmony between unbridled innovation and practical manifestation. Her combined interests, academic achievements, globetrotting and professional ambitions led her to adventures in law, acting, writing, fine-arts, teaching and public speaking. As a true creative-analytical hybrid, Jennie found her niche in the realm of branding, marketing, conceptual design and audience engagement, where she applies her eclectic savvy with a refreshing fluidity.
Lior Azoulai, Creative Director & CEO
Lior Azoulai is a highly experienced art director, brand architect, graphic designer, architectural designer and fine artist. Born in Israel but raised around the world, Lior was exposed to a multitude of visually rich and diverse cultures and design sensibilities—from the pop-art and modernism movements of the Western world while living in Paris and New York, to the intricately ornate and intensely colorful expressions of the Eastern world while living in India and Cambodia, to the blend of East meets West while living in Israel.

Some featured clients who recognize the value we add to their brand​

We aim to please!

“Moxie can accomplish the impossible with ease. They created and delivered custom pens with less than 2 days notice. Excellent attention to customer needs. Moxie always presented me with such appropriate merchandise, that selection is a pleasure. Wide variety of high-end items. Moxie never ceases to surprise the recipient with a great product.”

Dr. Keith Fisher
Keith Fisher, DDS, New York

Jennie and moxie have done work for my charity golf outing for the NY Brain Tumor Project for 3 years now. Jennie has found the perfect items for me at the right price, and most importantly worked under almost impossible deadline constraints to get things to me on time. She has been available around the clock, on weekends and even through child birth. In addition, Jennie has been a wonderful supporter and friend of the charity through her donations of her time and products.

Wendy Pflaum
Project Leader, NY Brain Tumor Project, Weill Cornell Medical College, New York

Whenever I've needed help with marketing or advertising, I've turned to moxie. Their support was more like a good friend giving advice and direction rather than a regular business transaction. I like that kind of support.

Bob Parrinello
Retail Sales Manager, DUX Interiors, Inc., New York

I think the two things that set you [moxie] apart from others is the breadth of quality merchandise and your customer service. You [moxie] always go the extra mile to help us out!.

Kathy Noble
Vice President, The Alumni Association, University of Michigan, Ann Arbor, MI

Our design project and the mailing of it were handled by the talented, friendly staff of moxie. Stellar marketing ideas, reasonable pricing, and cross-trained employees give us a reason to return and are what puts moxie in a class by itself.

Ruth Bradford
Office Manager, Center for Vulvovaginal Disorders, Washington, DC

Jennie is a very creative, 'out of the box' thinker in terms of goods and services. I have seen her work in a variety of situations, and she really knows how to deliver on what she promises, and she goes the extra mile (or 10!) in all she does. I would highly recommend using her not just for sourcing premium items and giveaways, but for her creative input that can lead to more business success.

Marcia Nelson
Senior Vice President, Business Development, FMV Opinions, Inc., New York

“Moxie has always provided us with great ideas and more importantly, the ability to deliver to us within the necessary time frame… Knowing the clients style and offering options outside the norm to make a great impression…”

Nancy Cacchioli
Executive Assistant, DUX Interiors, Inc. New York

Let’s build your brand together!


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